SUDI Prevention Coordination Service

Kia Ora from Hāpai Te Hauora

Tukua ra aku mihi mahana ki a koutou

I am pleased to have joined Hāpai Te Hauora - National SUDI Prevention Coordination Service alongside a team of strong and active health advocates.

There are many similarities between the work being done at Hāpai Te Hauora in the other national contracts Tobacco Control Advocacy and Problem Gambling Harm Reduction as well as the regional and local population health improvement contracts.

This first week has been an opportunity to meet with a number of groups and people involved in the SUDI prevention space, the Northern Breastfeeding Network and the Northern Region (DHB) SUDI group. These champions have been involved in supporting and carrying the messages over the past couple of decades and we in the National SPCS alongside the Regional Coordinators look forward to having current and emerging evidence to ensure consistent SUDI prevention messaging is provided.

Hāpai Te Hauora is working on the Risk Assessment Tool and the Results Based Accountability outcomes framework.

The first meeting of the Expert Advisory Panel is planned and we will shortly be inviting participation in the SUDI prevention network.

We look forward to connecting across Aotearoa to all those involved this in important kaupapa.

Fay Selby-Law 
General Manager
National SUDI Prevention Coordination Service

Tobacco Control Update Newsletter

Hāpai Te Hauora as the National Tobacco Control Advocacy Service produce a fortnightly newsletter containing updates on Tobacco Control locally, regionally, nationally and internationally, as well as information about conferences and events relating to tobacco control.

Subscribe to the Tobacco Control Update
For further information about our National Service contact: 

Zoe Hawke
General Manager
National Tobacco Control Advocacy Service
Safe Sleep Day Logo

Safe Sleep Day | Te Rā Mokopuna

1st December 2017.

We are less than a month away from National Safe Sleep Day and we would like to start promoting any National Safe Sleep Day events or activities you may be running in your region/locality.

Please let us know what you are doing to address SUDI in your communities so we can share and learn nationally how we are contributing to this mahi in a unified and collective approach. Send us your event information for promotion on our website and the Safe Sleep Day Facebook page to hauora@hapai.co.nz and we will ensure to promote this event for you!

See our Safe Sleep Day 2017 page here for more information. We are continuing you add resources as they are developed, so keep checking in for resources and tools to support your SUDI Prevention efforts.

Here are the two latest posters we have created for your use in the lead up to Safe Sleep Day 2017 (available for download in high quality for printing or distribution on our Safe Sleep Day Page)

Upcoming Events

4th Childhood Studies Colloquium

When: Wellington - 13th November 2017
Where: Victoria University Memorial Theatre, Student Union Building, Kelburn Parade, Kelburn, Wellington.

Hosted by the Institute for Early Childhood Studies at Victoria University of Wellington, with support from the Board of the Childhood Studies Colloquium in Aotearoa New Zealand.

Register here

Paediatric Society of New Zealand 69th Annual Scientific Meeting 2017

When: Tuesday 14th, November

The theme of the meeting is Strengthening our Foundations. The theme relates to the clinical foundations of paediatric practice, our role as advocates for children and families and the professional foundations that underpin our interactions with colleagues and patients. The New Zealand Society of Paediatric Surgeons is participating in the meeting, and one of the attractions of the meeting is that there will be joint sessions on topics that have surgical implications. 

Learn more about this event here.


Stuff NZ - Rural maternity roadshow calls the midwife


NZ Herald - Ukaipo programme helps Māori mums-to-be quit smoking


TVNZ - 'It's like bonding with your pepe' – meet the Kiwis weaving wahakura sleeping baskets and helping reduce the tragedy of SUDI


Local Content from the SUDI Sector

This space enables local content to be shared with the National SUDI Prevention Sector.
This edition we thank the team from Family Start - Paul Arts and Grecia McNamara, for their contribution below. 
Oranga Tamariki

Family Start - working to reduce SUDI

A recent evaluation found that the Family Start programme reduces incidences of SUDI*. The evaluation found that mortality rates were reduced for children who participated in Family Start, including an estimated reduction in SUDI deaths of 1.1 deaths per 1,000 children.

Family Start is a voluntary intensive home visiting programme focused on improving children’s health, learning and relationships through strengthening their family circumstances and environmental safety.  Families are eligible to join Family Start from pre-birth until their child is 12 months old and can remain on the programme until their child starts school.

Family Start has recently been expanded and is now available across all of New Zealand. To find out who the Family Start provider is in your community refer to the Ministry of Social Development Family Services Directory https://www.familyservices.govt.nz/directory/ and search ‘Family Start’.

*Vaithianathan, R., Wilson, M., Maloney, T. and Baird, S. (2016). The Impact of the Family Start Home Visiting Programme on Outcomes for Mothers and Children: A Quasi-Experimental Study. Wellington: Ministry of Social Development

Parenting Resource (www.parentingresource.nz)

If you are working to support good parenting then the Parenting Resource may be a useful tool. The Parenting Resource is an on-line, one stop shop for information, ideas, resources, tips and links to help workers to support parents.

It is designed to support good parenting by increasing the understanding of the link between child development and behaviour.  The resource builds on the Strategies with Kids and Information for Parents (SKIP) resources,   including the Whakatipu booklets, to offer family friendly information for parents.

For more information visit www.parentingresource.nz.

Parenting Resource

Summary and key findings from the SUDI research:

Article 1: Attitudes towards electronic cigarettes:

It is known that there are divided views within the health sector about the promotion and use of e-cigarettes as a harm reduction tool. The following research offers insight into the attitudes of a group of smokers and smokers who had recently quit towards the device within New Zealand. Findings suggest that this population were receptive to the use of e-cigarettes, however only 45% reported seeing e-cigarette promotion in the last two weeks. The study reported that there were differences in the sighting of someone using an e-cigarette across ethnicity, age and income. Non-Māori and those of a higher income reported seeing less use of this device. Over a third of the group reported that the device should not be used in indoor spaces, furthermore the majority reported that e-cigarettes are for those wanting to reduce cigarette uptake or quit smoking entirely.

There are few studies in New Zealand which has explored the impact of e-cigarettes within the population groups of New Zealand and while research is limited overseas research has provided some insight in relation to this topic.

Li, J., Newcombe, R.& Walton, D. (2014). The use of and attitudes towards electronic cigarettes and self-reported exposure to advertising and the product in general. Australian and New Zealand Journal of Public Health, 38(6), 524-528.

Article 2: Controlled trial to evaluate safety of wahakura

Indigenous groups in New Zealand and abroad are disproportionately represented in the Sudden Unexpected Death in Infants (SUDI) rates.  In 2007 of the babies who passed as a result of SUDI, 62% were Māori. Despite the decline SUDI deaths in recent years, Māori babies continue to be overrepresented. In response to this disparity Māori researchers, weaving experts and communities sought to create and promote the wahakura (woven flax bassinet) as cultural solution to this issue. Importantly, the wahakura is of international importance as it highlights Indigenous based health interventions to communities worldwide. The wahakara is a reclamation of ancestral processes in context of safe sleep practice and reasserts traditional practice in contemporary society.

Tipene-Leach, D., Baddock, S., Williams, S., Jones, R., Tangiora, A., Able, S. & Taylor, B. (2014). Methodology and recruitment for a randomised controlled trial to evaluate the safety of wahakura for infant bedsharing. BMC Pediatrics, 14 (240), 1-10.